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Who Should Choose Unified Branch?

Typical Customer Profile

Roll-over or tap the headers below to see more details

Customer Profile

What is our buyer looking for?

Persona

Current installed base

DOWN-MARKET

(SMB, MID-MARKET)

UP-MARKET

(ENTERPRISE SELECT)

Cisco Routing, switching and Wi-Fi

Catalyst switching, routing, Wi-Fi, Meraki Distributed Enterprise - or similar

DOWN-MARKET

(SMB, MID-MARKET)

UP-MARKET

(ENTERPRISE SELECT)

Lean IT / NetSecOps / Networking + Security Persona

IT teams or partners with DevOps expertise (NetOps, DevOps, SecOps)

DOWN-MARKET

(SMB, MID-MARKET)

UP-MARKET

(ENTERPRISE SELECT)

  • Turnkey solution that is cloud managed and easy to us

  • Standard configuration using recommended templates and workflows

  • Consistent network & security configurations that can be reused across multiple branches

  • Improved speed and reliability for large-scale deployments

  • Reproducible environments to test & validate changes before deployment to production. (DevOps)

DOWN-MARKET

(SMB, MID-MARKET)

UP-MARKET

(ENTERPRISE SELECT)

  1. Has less than 4,000 employees

  2. Manages less than 10 branches

  1. Has more than 4000 employees

  2. Has more than 10 branches

Typical Customer Profile

Recommended Use Cases & Solutions

Customer Profile

DOWN-MARKET

(SMB, MID-MARKET)

UP-MARKET

(ENTERPRISE SELECT)

  1. Has less than 4,000 employees

  2. Manages less than 10 branches

  1. Has more than 4000 employees

  2. Has more than 10 branches

What is our buyer looking for?

DOWN-MARKET

(SMB, MID-MARKET)

UP-MARKET

(ENTERPRISE SELECT)

  • Turnkey solution that is cloud managed and easy to us

  • Standard configuration using recommended templates and workflows

  • Consistent network & security configurations that can be reused across multiple branches

  • Improved speed and reliability for large-scale deployments

  • Reproducible environments to test & validate changes before deployment to production. (DevOps)

Persona

DOWN-MARKET

(SMB, MID-MARKET)

UP-MARKET

(ENTERPRISE SELECT)

Lean IT / NetSecOps / Networking + Security Persona

IT teams or partners with DevOps expertise (NetOps, DevOps, SecOps)

Current installed base

DOWN-MARKET

(SMB, MID-MARKET)

UP-MARKET

(ENTERPRISE SELECT)

Cisco Routing, switching and Wi-Fi

Catalyst switching, routing, Wi-Fi, Meraki Distributed Enterprise - or similar

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